A Study on Entrepreneurial Behaviour of Vegetable Growers in Varanasi District of Uttar Pradesh

Abstract

The present study was carried out during the year 2021-2022 in four blocks of Varanasi district of Uttar Pradesh.The present study was conducted on 160 respondents and data were collected through personal interview method with the help of interview schedule. The study revealed that the majority of vegetable growers (60.62 per cent) belonged to middle age group, (77.50 per cent) belong to Other Backward Caste, (36.25 per cent) were having education up tointermediate level, (86.25 per cent) were married, (57.50 per cent) belonging to joint family system, (55.62 per cent) were having 5 to 8 members in a family, (92.50 per cent) were having Pucca house,(79.38 per cent) respondents were engaged in agriculture as main occupation,(53.75 per cent) respondents were having membership of only one social organizations, (38.75 per cent) were having 1 to 2 ha of land, (51.25 per cent) were having medium material possession,(30.00 per cent) were having Rs. 2 lakhs to 3 lakh and majority of the respondents (42.50 per cent) belonged to medium socio-economic status.The study revealed that majority of the respondents (40.00 per cent) had medium communication behaviour with television as frequently used mass media and input dealor as frequently visited extension contact. It was found out that majority of respondents (47.50 per cent) had medium entrepreneurial behaviour with medium innovativeness, risk orientation, technical competency, decision making ability, scientific orientation, leadership ability and high achievement motivation, economic motivation, market orientation, management orientation and cosmopoliteness. The study concluded that the variable education, annual income, land holdings, social participation, material possession extension contact and mass media contact had positive and significant relationship at 0.01% level of significance while variable occupation had positive and significant relationship at 0.05% level of significance with entrepreneurial behaviour. Age was found to be having negative correlation with entrepreneurial attributes significant at 0.01%, while caste, marital status, family type, family size and housing pattern did not establish significant relationship with the entrepreneurial behaviour. It was noted that the most serious production constraints were non availability of fertilizers and pesticides at sowing time (64.37 per cent) and most serious marketing constraints were price fluctuation in the market (91.87 per cent). Most of the farmers suggested that if proper vegetable production facilities like timely production technology and good quality input are provided to farmers it will help them to increase their vegetable production without increasing production cost and ultimately their income will increase and also if proper marketing facilities are made available to them at reasonable rate they can sell their produce at desired price and can get better profit.